Date: 2019-12-14 10:22 am (UTC)
hilarita: stoat hiding under a log (Default)
From: [personal profile] hilarita
In the 1960s Doctor Who we're watching, it was the time when food in the future was little white cubes from a machine that somehow tasted of bacon and eggs or roast beef, and delivered a complete nutritional package.

Date: 2019-12-14 01:18 pm (UTC)
jesuswasbatman: (Default)
From: [personal profile] jesuswasbatman
Middle-class male writers who resented having to do any housework after moving out of the family home and despised the whole concept as feminine, I assume. The same attitude still exists today in fringe circles-look up the whole enthusiasm for "Solent".

Date: 2019-12-14 04:13 pm (UTC)
redbird: closeup of me drinking tea, in a friend's kitchen (Default)
From: [personal profile] redbird
Maybe also women for whom time-saving devices didn't actually give them any more leisure time, but were used to raise the standards: if you can make an OK meal in 20 minutes instead of an hour, is that 40 minutes to yourself, or is it reframed as "you used to spend an hour a day cooking, now you can make us a better meal in that time."

Or women who saw that those labor-saving devices were yet another excuse men used for not doing housework: if what took their mothers 20 hours/week can now be done in ten, why should *they* give up *their* free time so their wives only have to spend six hours/week instead of twenty? If the only choices are "no cooking happens at home" and "I spend most of the time that I'm not doing paid work on cooking, while someone else gets to sit around watching television and hanging out with his friends," I might decide that if you're not cooking for me, I'm not cooking for you either.

Date: 2019-12-14 02:45 pm (UTC)
moon_custafer: Doodle of a generic Penguin Books cover (penguin)
From: [personal profile] moon_custafer
I’ve seen at least one early-20th-c take on the idea (Stephen Leacock’s ‘The New Food’) though it parodied the concept.

My guess is that commercial canning, powdered gelatin, Bovril, etc, were all recent-enough things that many people assumed the trend would just continue to its logical end point.

Which makes this seem retro. I still think Glennlivet is just trolling us: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html

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