conuly

It's Cartman (from South Park).

I kid you not...There's an episode of South Park where Cartman inherits a million dollars, buys an amusement park just for himself, advertises that no one else can come in, then when he starts needing help to do things like fix the rides and whatnot, he has to start letting people in. The negative, "ha, ha, you can't have this," advertising makes everyone want to go (because everyone wants what they can't have), and he inadvertently revives the once-floundering amusement park. Cartman, of course, didn't want this, and ended up selling it back.

The idea behind the negative advertising tactics for both Borker and Cartman are ingenious when you think about it, in terms of marketing (Cartman was arguably more successful, because he didn't simply piss off his customers, though). Borker, though, is no better than Cartman as a person. Frankly, though, if I were Ms. Rodriguez, I'd call the police and see about a restraining order or some other protection, then quietly start filing reports with the BBB, the credit card company, and Consumer Reports/The Consumerist (asking the latter not to post it publicly, so as not to feed him further, but still investigate).