Passover is slowly inching towards us, as seen by the boxes of matzo in stores

[conuly]

Now is the time to stock up on soda and whatnot if you dislike the taste of corn syrup!

When I was a kid, my father bought boxes and boxes of matzo. They came in tins, like saltine crackers or butter cookies, and he wanted those. And then he died, and I spent the next few years gradually eating through those boxes and boxes with salsa. Matzo isn't half bad that way, but it'll probably last forever if you don't eat it. Every time they start selling matzo in stores, I'm struck anew by the fact that the design on their packaging is stubbornly resistant to modernization, still using the design and fonts they developed decades ago, probably decades before I was even born. The cynic in me likes to pretend it thinks that they just dust off old product and stick it on the shelves, but the same year my father died my class at school went to a matzo factory, so I know new matzo is being made every year.

Comments

[polydad.livejournal.com]

New matzoh being made every year doesn't necessarily mean that the matozh you're bying now is fresh.

best,

Joel. Who bought a box of matzoh dated 1974, in 1987.

[conuly]

Do you still have that matzo, or did you eat it already?

[polydad.livejournal.com]

Ate it in '84. I see no reason to store excess cardboard.

[conuly]

Perhaps we're all going about it wrong, and matzo is like a fine wine, it gets better as it ages.