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First off, that commercial is damn creepy. Really.
But secondly and more importantly, if James went and bought a whole new wardrobe from Hanes while Pete is walking around in the same clothes he's had for the past six years or so, one of the two of them has generated clothing-related waste recently, and it's not Pete.
Now, you might want to consider this clothing line for the future, but really, it's more awesome (and green!) to buy vintage. Might even be cheaper.