If true, it's insidious, because Etsy will slip ads for products similar to those offered by the store you're searching into the mix. I didn't realize that until I went to buy something from a friend's store and got a "thank you for buying" email from a different shop entirely.
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This doesn't sound real.
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It's stuff like this that makes me think maybe stuff like that can be true, because Etsy can be totally insidious for no damn reason.