conuly | Help me figure this out

I saw a truck today with writing on the upper corners.

On the upper left corner it said:

Gourmet Chips
And Pretzel's

and on the upper right corner it said:

Healthy Foods
And Drink's

So... what, exactly, did that person think the apostrophe is for?

Also, don't want this getting lost: My credit union is asking us all to contact our congresscritters. Honestly, maybe I should buy a book of postcards. Of course, my handwriting is terrible....

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